Simply Sadiqaah started with an individual need for Simple ingredients; ingredients that soothe, hydrate and moisturize without the use of harsh chemicals, so I created them. From that first body butter, I grew. As I created products for myself , I discovered that they weren't just for me. My friends and family needed them too. The everyday man & woman needed Simple products. Products that are kind to your skin, that work, and actually make you feel good when you use them. Why complicate things? It's Simple.